EMPG rebrands to ‘Dubizzle Group’

Dubai, UAE: Classifieds unicorn EMPG announced on Tuesday that it has changed its name to ‘Dubizzle Group’. The Group owns and operates popular brands dubizzle and Bayut (UAE), as well as market-leading classifieds brands Zameen (Pakistan), OLX (Greater MENA Region and Pakistan) and Lamudi (Indonesia and Philippines).

The Group said its rebranding was an acknowledgement of the popularity of the dubizzle brand across its markets. The Group’s corporate structure will remain unchanged and each of its brands will continue to provide services to its users as usual, as the organization continues to focus on its aim of creating better classifieds experiences.

The Group was founded in 2015 and achieved unicorn status in 2020. Its bespoke classifieds portals employ over 5,500 people across 10 countries and receive over 167 million visits every month