EMPG rebrands to ‘Dubizzle Group’

Dubai, UAE: Classifieds unicorn EMPG announced on
Tuesday that it has changed its name to ‘Dubizzle Group’. The Group owns and
operates popular brands dubizzle and Bayut (UAE), as well as market-leading
classifieds brands Zameen (Pakistan), OLX (Greater MENA Region and Pakistan) and
Lamudi (Indonesia and Philippines).
The Group said its rebranding was an acknowledgement of the popularity of the
dubizzle brand across its markets. The Group’s corporate structure will remain
unchanged and each of its brands will continue to provide services to its users as
usual, as the organization continues to focus on its aim of creating better classifieds
experiences.
The Group was founded in 2015 and achieved unicorn status in 2020. Its bespoke
classifieds portals employ over 5,500 people across 10 countries and receive over
167 million visits every month